Lotlinx Customer Story

Goldwax is proud of our latest customer story with our new client Lotlinx. This customer story features Serra Chevrolet in Detroit, Michigan and how they best utilize Lotlinx leading technology to help move cars off their lot and into their customers hands.

This was a fun shoot utilizing a few new pieces of gear which included two Sony FX6’s, travel friendly Amaran 200x, Amaran light tube, DJI Osmo and the new DJI Mavic 4 pro.

When shooting a customer story we try and get around 3 different vignettes of broll that we can pull from to help visually tell the story. For this story we have the GM, Ben Brown, working at his desk on the Lotlinx platform, walking and talking with a co-worker, then working together at her desk and then we also have a salesperson talking with a prospective client through the buying journey. These various vignettes help drive the story and also keep the viewers attention since nothing seems too repetitive. Outside of the vignettes, we get general broll which consists of signage, car beauty shots and of course drone footage to establish the location. For this specific shoot, we also brought the DJI Osmo and the steady arm to get a good little rolling car shot to close out the video.

Our next big project with Lotlinx will be NADA 2026 in Las Vegas. Excited to continue the partnership!

Lotlinx | Serra Chevrolet